MFC Conference 2023
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conference delegates listening to speaker

Tackling inactivity & inequalities through active communities

Everyone working in the public, private or third sector across Surrey has a part to play in encouraging residents to be more active. That’s why the original Movement for Change strategy (MFC) was created. Since launch, partners ranging from health bodies to law enforcement have collaborated to help residents adopt active habits.

Improvements in physical and mental wellbeing from MFC-linked programmes are common, but other benefits are equally widespread, including combatting loneliness in older people, reducing anti social behaviour and opening new horizons for those most in need.

A learning event in Jan '23 saw local and national partners share their experiences of how physical activity is about much more than just getting people fit. Below you'll find the presentation slide decks from the day and some video tips on designing winning programmes.





Agenda & slide decks



Welcome & introduction
Creating a Movement for Change in place-based working

Elizabeth Duggan 
Managing Director, Active Surrey  

Creating a shared purpose
Working collaboratively to tackle inequalities and inactivity 

Phil Smith 
Exec Director, Partnerships, Sport England 

Physical activity’s role in place-based working
Learning from the local delivery pilot in Essex 

Jason Fergus 
Director, Active Essex 

Why people matter most
Discussion with Q&A   (No slides)

Born Barikor, Founder, Our Parks 
Ambreen Muzaffar, (SMEF) Sheerwater Activity Champion


The challenges and opportunities of collaborative working in place  

Sue Wales, NW Surrey Alliance Transformation team

Taking a whole system approach to physical activity in your community

Jenn Smith, Surrey County Council Public Health

The power of listening to your community

Gillian Orrow,  Director, Growing Health Together 
Sandra Brown, Engagement Manager, SCC
Kate Scribbins, CEO, Healthwatch Surrey

Empowering community champions - 'People like me’

Ambrren Muzaffar & Kawther Hashmi (Activity Champions); Jack Gallop (Woking BC)

Influencing local active travel choices through behaviour change

Jeff Wilson, Travel Behaviour Change Officer, SCC

Workshop session 2

Broadening access to your local green spaces

Ben Sword, Visitors Services Manager, SCC

Tackling youth anti social behaviour in crime hotspots

Jo Grimshaw, Anti social Behaviour Manager, Surrey Police

Empowering communities to support children's play in neighbourhoods

Rose O'Reilly, Playing Out

Planning transport to support sustainable living across Surrey

Steve Howard, Transport Strategy Manager, SCC 



How to create active communities

Multi-sport youth clubs across Surrey are helping keep young people safe and off the streets, benefiting teenagers, their parents and the wider community. Involving young people in the activities provided is key

Recruiting and working with local champions who represent their communities can radically improve the chances of any programme meeting its objectives. Find out more about their work in Woking.

The Surrey Youth Games is the largest free, multi-sport youth event in the South East. The Games lower barriers to entry and reduce inequalities through a process of continual 'test and learn' to meet the needs of its audience.

Club4 is Surrey County Council's free offer to school pupils on benefit-related free school meals in Surrey that gives them the opportunity to stay active, engaged and fed during the longer school holidays. Working with local partners already known to the community makes the programme one of the most successful of its kind.

Young people living in high crime areas are themselves more likely to come to the attention of the police. Step Out to Step In uses funding from Surrey's Police & Crime Commissioner to engage selected teens via sports that can have a transformative effect on their lives and build new, healthy behaviours.

Falls have major implications for older people. Structured exercises help prevent falling, but physical activity brings other benefits around mental health, and can help people feel more integrated in their community.